Suddenly there is a button that reads "Monetize" above the "Title:" input box on this blog post page.
The Web seems to be imploding. Even IMDB is overrun with pop-ups. It would be fascinating to see how people would "monetize" if there were no get-rich-from-advertising "eyeshare" schemes in the world...
... but then, some walk around dripping logos from lapel top to tip toes and somehow are regarded as fashionable. A matter of taste, though, and not really up for debate; more toward amused observation of human billboards on parade. "Debate", right, on the blog with no Trackbacks, Pings, Comments, magical buttons that invite Twits and Blobs and Digging or whatever.
The metaphor is perfect: World Wide Web as a conversation between connected nodes, neural webs dancing in the electron-brightened darkness of insulated connectivity. The reality seems to be twisting around itself in a tightening ball of circular references back to its own potential glory -- now we have microblogging, as if blogging took too long and IM was too boringly one-on-one.
The Web is now a medium for celebrity inflation, with everyone amassing "followers" and no one with anything to say to any of them. The circularity is perfect, as well, then, most likely because with all this talk, only the truly rare bird has any time left for listening. As if the Web needed version numbers, 2.0 is the blossoming of common thoughtless hubris seeking advanced intelligent technology. The newly chrome-laden broadband commercial break is an endless broadcast, infinitely varied in expression and accompanying intricately marketed demographic manipulation.
Is this not actually Television 2.0?